Your home is safe with Kaadas Intelligent Locks as shown in this spot via F5 Shanghai

Kaadas.jpgRight before China's Double Eleven in 2018, Chinese well-known intelligent lock brand Kaadas launched a hilarious and visually appealing TVC created by F5 Shanghai. The TVC conveys the brand message "Your Home is Safe with Kaadas" in a dramatic and unexpected way, in order to build a humorous and young brand image.


Kaadas2.jpgThe protagonist is a bomb expert poor in business. Even though the guy is injured after several explosions caused by unsuccessful disposals, he can always open the door without difficulty since his hand is still in good condition. In this way, the TVC highlights Kaadas Intelligent Lock's main feature of unlocking with your finger print.

Credits - Production: Naked Nakid, Chief Creative Officer: Adams Fan. Creative: Kelvin Co, Enzo Wu, Pan Gu. Post Production: One Cool Production. Director: Top.

Don't miss the best of Asia's creative and award news. Sign up for the free Campaign Brief Asia Daily email newsletter. It takes just 30 seconds. CLICK HERE.

1 Comments

China’s real standards said:

What a massive waste of money and time.

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.