WARC Prize for Asian Strategy 2018 results announced: The Womb Mumbai wins Grand Prix

CARVAAN.jpgWARC, the global authority on advertising and media effectiveness, today announced the winners of its WARC Prize for Asian Strategy 2018, a search for the best strategic ideas that have driven business results in Asia.

Now in their eighth year, the awards were judged by an eminent panel of 23 agency- and client- side experts, who selected 16 winning campaigns for global and local brands, which showcase Asia's smartest thinking of breakthrough marketing ideas.

One Grand Prix, three Golds, five Silvers, seven Bronzes, as well as five special awards honouring specific areas of excellence, have been awarded.

India leads with seven winning campaigns followed by China with three. Indonesia, Malaysia, Philippines, Singapore, South Korea and Thailand have all won one award.
Additionally, five special awards were given to honour specific areas of excellence: The Category Disruptor Award, The Early Adopter Award, The Customer Journey Award, The Local Hero Award and The Research Excellence Award.

Mumbai-based agency The Womb, won the Grand Prix, as well as the Category Disruptor Special Award for its campaign 'Why not an innovation for the old?' which saw Saregama, India's oldest music label, create Carvaan, a new 'old looking' radio with digital music pre-loaded to monetise its music archive and appeal to older people.

Commenting on the Grand Prix-winning campaign, jury chair, Shekar Khosla, Chief Commercial Officer, Kellogg's, commented: "This entry captivated the judges - one even bought the product straight away after seeing just one ad.

"Judges admired it for the way in which Saregama's agency, The Womb, had challenged the brief and innovated its way out of it instead of taking the easier - and far more familiar - option of producing a campaign. This not only helped people to remember the brand and engage with it, but the success filtered through to younger music lovers who bought Carvaan sets too."

The winners of the WARC Prize for Asian Strategy 2018 are:

Grand Prix
Why not an innovation for the old? · Carvaan · India · The Womb + Category Disruptor Special Award

Gold
India's newest status symbol · Harpic · India · McCann Worldgroup India
Touch of Care · Vicks · India · Publicis Singapore
Helping India cope with the death of cash · Paytm · India · McCann Worldgroup India + Early Adopter Special Award

Silver
Sit Improper · Whisper · India · Leo Burnett India
Hijacking the largest shopping festival in the world · UNIQLO ·  China · Mindshare + Customer Journey Special Award
If you can dream it, you can Pylox it · Nippon Pylox · Malaysia · Ensemble Worldwide + Research Excellence Special Award
Dead Whale · Greenpeace Philippines  · Philippines · Dentsu Jayme Syfu
Full-heart support for Gaokao · McDonald's · China · BBDO China

Bronze
Welcome to the era of sam-chee · Mokjang Nadeuli Grill Grill Cheese · South Korea · McCann Worldgroup + Local Hero Special Award
Defined by our values · UOB Private Bank · Singapore · BBH Asia Pacific, Zenith
Capture · Verena Sure · Thailand · McCann Worldgroup Thailand
Touch · Johnson's Baby · Indonesia · BBDO Indonesia
Sakhi - SMS to fight sexual harassment · Vodafone · India · Ogilvy Mumbai
Gamers' Playground · KFC · China · Mindshare
Making the Invisible Visible · Dettol · India · McCann Worldgroup India

View here all the winners. The winners of the Grand Prix and Special Awards share a prize fund of $10,000.
 
A 'Lessons from winners of the WARC Prize for Asian Strategy 2018' event will be held in Singapore on November 21.

Don't miss the best of Asia's creative and award news. Sign up for the free Campaign Brief Asia Daily email newsletter. It takes just 30 seconds. CLICK HERE.

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.