TBWA\India and Datsun invite the new generation to experience change with Aamir Khan
In an economy that is evolving by the second, every generation seeks regeneration. It becomes important for brands to deliver on next-gen products to remain an active option in the minds of emerging India.
Datsun India’s new 360-degree campaign “Experience Change”, launching the new GO & GO+ is the brainchild of TBWA\India in succession to “Vote For Change”. It marks the next phase of Datsun India’s trajectory of delivering on the change it asked India to vote for in 2017.
The new GO & GO+ are reflective of the revolution India’s car market has gone through. “Like Datsun cars, #ExperienceChange is a campaign designed to resonate with the new generation in India. Fearless and ready to take on the world, young Indians embody the bold spirit of Datsun.” said Peter Clissold, Vice President, Nissan Motor India.
“Today’s India is very different from yesterday’s. Our families are getting smaller and friend circles are getting larger. There is ease of acceptance towards the novel and the innovative. Emerging India speaks loud enough to voice their opinions on archaic laws, traditions, way-of-life or the ‘safe life trajectory’ that is expected of them. “When change happens, we hardly notice the magnitude of it on our daily lives until we see the bigger picture. This campaign is about how Datsun has noticed this change. That change is what Datsun cars are designed and engineered around. The generation that wants to take big leaps, not climb ladders,” said Amitesh Rao, Executive Director, TBWA\India.
With Aamir Khan as an advocate, the campaign aims at reaching out to those who dare to challenge the status quo. Aamir is known for promoting social movements that drive behavioural changes through his movies / endorsements and the things he does “differently”. “I am thrilled to be associated with an iconic brand that stands for quality and innovation… I look forward to being a part of the Datsun family and its fascinating growth journey in India” said Aamir Khan.
Datsun India consciously engineers their cars with the lifestyle needs of tomorrow’s generation in mind. The new GO & GO+ embody this very principle as they made their way onto Indian roads on 10th of October.
“Disruption is an attitude we’ve approached Datsun India’s journey with, year on year. This campaign like every other Datsun campaign finds its roots in a very compelling truth of India and asks us to take note,” said Govind Pandey, CEO TBWA\India.
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