Reprise + IPG Mediabrands Malaysia remind us of acceptance with a cheeky family during Deepavali

Jero 2.jpgReprise Malaysia and IPG Mediabrands have once again presented a quirky, yet charming short film for Tenaga Nasional Berhad (TNB), this time to celebrate Deepavali, the 'Festival of Lights'.
 
'Kurumbu Kudumbam' is a light-hearted film that is based on the Indian cultural tradition of Thalai Deepavali, which is the first Deepavali celebrated by an Indian couple after their marriage, in the bride's family home. The film follows a young groom Ramesh as he is left feeling slightly bewildered by strange behaviour on the part of his in-laws. However, a surprising reveal at the end makes for a heart-warming moment as Ramesh expresses his gratitude for the greatest gift received - that being his "cheeky" new family, or 'Kurumbu Kudumbam'.


Jero.jpgJero3.jpgStanley Clement, Managing Director of Reprise said, "Thalai Deepavali is something that is practiced, but isn't known widely, even amongst Indians. We wanted to take the opportunity to highlight this practice as it demonstrates values of family ties and acceptance, and digging deeper, helps us see that we have lots more similarities than differences between cultures. It is these similarities that give us a better sense of connection and togetherness, and allows us to forge deeper understanding amongst each other as Malaysians."
 
"As a keen proponent of nation building, TNB believes we all have a responsibility to foster unity, so the central theme of togetherness is shown in all three films. Viewers will also love the fact that beloved characters from before have little cameos," added Clement.
 
Fans of Jero the cat who originated from TNB's 2017 Raya film 'Dugaan Aida' have been happy to see Jero in this year's Raya film, and once again for Deepavali.
 
Credits -
Executive Creative Director: Kevin Le
Creative Director: Sharin Shahimi, Im Im Cheah
Film Director: Quek Shio Chuan
Creative team: Lawrence Loh, John Kanapran, Thanendran Thanesvaran, Vikram Raja, Uncle Raja, Ashini Thankarajo
Agency Producer: Denis Gonsalvez
Client Service Director: Adrian Cheah
Account Manager: Nicole Lee
Production team: Ryan Khoo, Elle Chang

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