iris Jakarta get people talking a spicey language for the new So Good Spicy Chicken Strip

Blazing Pleasure.jpgSo Good was launching a new product - Spicy Chicken Strip. When everyone focused about the taste, iris Jakarta focused on the after taste - The Spicy Language! Because they all got bitten by the spiciness of So Good Spicy Chicken Strip, they will talk with a new language "Spicy Language". They started with a 90 second soap opera parody (Web Film) called "Blazing Pleasure" (Kenikmatan Membara) and spread the spiciness through Radio, Digital and Social Media Campaign and On Ground Activation.

Don't miss the best of Asia's creative and award news. Sign up for the free Campaign Brief Asia Daily email newsletter. It takes just 30 seconds. CLICK HERE.

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.