iris Jakarta get people talking a spicey language for the new So Good Spicy Chicken Strip

Blazing Pleasure.jpgSo Good was launching a new product - Spicy Chicken Strip. When everyone focused about the taste, iris Jakarta focused on the after taste - The Spicy Language! Because they all got bitten by the spiciness of So Good Spicy Chicken Strip, they will talk with a new language "Spicy Language". They started with a 90 second soap opera parody (Web Film) called "Blazing Pleasure" (Kenikmatan Membara) and spread the spiciness through Radio, Digital and Social Media Campaign and On Ground Activation.


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