Dentsu Webchutney's film shows a small boy offering sweets to a Swiggy delivery partner

Swiggy.jpgSwiggy, India's largest food delivery platform effortlessly sparks a new conversation this Diwali with a heart-warming film. Based on the deep-rooted tradition of "Diwali mein kisi ko khaali haath wapas nahi bhejte", it traces a day in the life of a little boy who learns the value of 'giving back' while distributing sweets in his society on Diwali. Through his eyes, we see the tradition for what it really is - a gesture meant to be extended to anyone and everyone. The little boy drives this value through a heartening gesture of offering sweets to a Swiggy delivery partner when the latter comes home to deliver their order.

Swiggy 2.jpgSwiggy 3.jpgAshish Lingamneni, AVP-Marketing, Swiggy said, "Sab ke saath Diwali is a concept that helps us add meaning to everyday relationships between consumers and our delivery partners. Diwali, a festival of giving and togetherness, became the perfect time to start that conversation. Millions of Indians interact with Swiggy's delivery partners, what better occasion than this to make these interactions more meaningful."
Prashant Gopalakrishnan, Senior Vice President - Client Services, Dentsu Webchutney said, "No visitor goes home empty handed on Diwali. A visit from a delivery partner needn't be any different. The cultural insight of this tradition became the perfect tool to convey our message."
The film is conceptualised and produced by Dentsu Webchutney in association with Frog Pond Productions, directed by Sandeep Yadav starring Pallas Prajapati.
Credits -
Production: Dentsu Webchutney in association with The Frog Pond
Agency Production: Meharunnisa Moula Sahib
Creative: Ninad Gawhankar,  Saagarika Shenoy
Dentsu Webchutney Business: GD Prasad,  Phani Kumar
Director: Sandeep Yadav
Client Team: Ashish Lingamneni, Lohith Ramachandra, Swarnendu Mandal

Don't miss the best of Asia's creative and award news. Sign up for the free Campaign Brief Asia Daily email newsletter. It takes just 30 seconds. CLICK HERE.

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.