Dentsu Impact India launches 'a destination called you' campaign for Maruti Suzuki ARENA

Maruti.jpgDentsu Impact India has rolled out the first brand campaign for Maruti Suzuki ARENA. Positioning Maruti Suzuki ARENA as a 'car buying experience designed with you in mind', the campaign line is 'A destination called you. A feeling called Maruti Suzuki ARENA'. Bollywood superstar Varun Dhawan is the face of the campaign.

As their longstanding partners, Dentsu Impact has been involved to create a seamless car buying experience at Maruti Suzuki ARENA by redesigning showrooms, introducing online to offline consumer journey, implementing new brand identity and creating content at various touchpoints across the showroom.
Maruti2.jpgMaruti4.jpgMaruti3.jpgThe campaign brings to life the experience of ARENA by leveraging Varun Dhawan. Varun exemplifies the evolving Indian youth who is trendy, social, confident and likes to be connected at all times. Through Varun Dhawan, the campaign depicts what each element of the showroom does for the customers. Whether it is the feeling of warmth, the ability to customize, or the seamless connectivity between digital and showroom - it is an experience that starts when you think about buying a car, but stays with you for life.
Amit Wadhwa, President, Dentsu Impact said, 'Maruti Suzuki is the undisputed leader in passenger cars. And as a leader, it has been setting benchmarks across all aspects for its customers - design, technology, and experiences. Maruti Suzuki ARENA is one of the great milestones of Maruti Suzuki in India, and as their partners we are excited in being a part of this new car buying experience come to life through this campaign.'
Anupama Ramaswamy, National Creative Director, Dentsu Impact said, 'Maruti Suzuki ARENA is a change which happens once in many years. In this case, it is not about a single purchase or transaction. Maruti Suzuki ARENA has been designed keeping the customer right at the center. Making it an experience that revolves around him or her. One which goes beyond the showroom, just like a relationship which is built to be cherished lifelong. This core thought is reflected in the campaign idea 'A destination called you. A feeling called Maruti Suzuki ARENA'. The campaign is a celebration of the ARENA experience, which is trendy, connected and social. The reason for choosing Varun Dhawan as the brand ambassador is that he is young, talented, extremely energetic and socially wired, making him the perfect fit for Maruti Suzuki ARENA.'

Credits -
President: Amit Wadhwa
National Creative Director: Anupama Ramaswamy
Creative Team: Anupama Ramaswamy, Debanjan Basak, Nishit Shankar, Surinder Yadav
Account Management Team: Hindol Purkayastha, Karun Arora, Arjan Soni, Himanshu Wahi
Chief Films Officer: Suprotim Day
Planning Team: Aditya Kilpady, Krittika Chakraborty, Saurabh Kamalakaran
Production House: Sitting Duck Pictures
Director (Film): Anatasio + Martinez
Producer: Sanjay Bhattacharjee, Sushant Desai
Client: Maruti Suzuki India Limited
Marketing Team: Tarun Garg, Vinay Pant, Gaurav Sharma, Malika Minotra

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