Collins and animation studio CATK Berlin launch 'The Cube, Part Six' for ADC 98th call for entries

Screen Shot 2018-11-29 at 6.57.41 am.jpg "The Cube, Part Six" from COLLINS and animation studio CATK, Berlin has launched in support of ADC 98th Annual Awards Call for Entries.

"The Cube" campaign was developed by brand experience design firm COLLINS, with each :30 episode brought to life by one of six talented animation and illustration artists/studios from around the world.  

The storyline places the iconic ADC Cube on a journey from adversity to achievement, pushing through challenge after challenge as it seeks to define its place in the universe.

Says Maik Bluhm, co-founder and creative director, CATK: "When Collins approached us to participate in this beautiful, creative Chinese Whispers exercise, we gladly accepted, already anticipating the outcome, mixing various animations into one piece.  We're super excited to be last in the chain to bring it home.

"Our multidisciplinary work encompasses various creative fields, but even after a decade in the business we never worked on something that played in outer space.  We discussed how we imagine this should be and also work with our narrative.  We tried to incorporate as many space cliches as possible and also have a playful approach to it.

:Who doesn't know the feeling of wanting to get home and taking the wrong turn on the very last bit of the journey, but through this supposed 'wrong' turn discovering the most beautiful scenes of the whole trip.

"An homage to space and Robert Frost's 'The Road Not Taken'.

'Two roads diverged in a wood, and I--
I took the one less traveled by,
And that has made all the difference.'

Previous acts in "The Cube" campaign include:
Part One by Golgotha, Paris
Part Two by Laurie Rowan, UK
Part Three by Dasha Chukhrova, Moscow
Part Four by Frances Haszard, Auckland
Part Five by Angela Stempel, Los Angeles

Part of The One Club for Creativity, the world's foremost non-profit organization recognizing creative excellence in advertising and design, the ADC 98th Annual Awards celebrates global excellence in craft, design and innovation.  Entries are accepted at http://www.adcawards.org, deadline January 31, 2019.  Juries will be announced shortly.

COLLINS
CCO, founder: Brian Collins
Design director: Jules Tardy
Business manager:  Antonia Lazar

Animation:  CATK, Berlin, Germany (www.catk.de/)
Sound Design: John Poon (http://johnpoonmusic.com)

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.