BBH China wins Mengniu Zhen Guo Li creative

Christine.jpgBBH China has been appointed for creative duties for Mengniu Zhen Guo Li, a milk beverage brand owned by China's leading dairy product manufacturers Mengniu.
 
As part of this appointment, BBH China will be responsible for managing strategy, creative, integrated marketing communications and packaging design for Mengniu Zhen Guo Li, a category leader in China.
 
Xu Ying, Head of Marketing at Mengniu Zhen Guo Li, said, "We were really impressed with the quality of ideas presented by BBH team. The agency was appointed for its sharp local insight and a strong creative 360 idea, offering a well thought through campaign proposal."
 
Christine Ng, CEO, BBH China (pictured) said, "We are pleased to have won the creative brief of Mengniu Zhen Guo Li, which is not only a market leader in its category but a hugely interesting brand. Together with the client we are looking forward to elevating the creative potential of the brand in China."

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