3 Asian entries out of 25 worldwide make the cut at shortlist stage of inaugural Innovation Lions
The Cannes Lions International Festival of Creativity has announced the Innovation Lions shortlist ahead of the 2013 Festival which kicks off in just under two weeks’ time.
The Innovation Lions, introduced as a new entry category this year, will honour the technology and innovation which lead to the creative idea being possible. A total of 270 entries from 40 countries have been received in the category’s launch year.
The jury, led by jury president David Droga, founder, creative chairman, Droga5, have viewed all of the entries and voted to arrive at a shortlist of 25 entries which have come from a wide breadth of countries.
Three entries has made the shortlist from Asia: necomimi via Dentsu Inc Tokyo, Vision Shift System via Dentsu Tokyo and Guide Dots mobile app for the blind via Y&R Singapore.
Entrants who have been shortlisted will now present to the jury in Cannes who will then discuss which entries are worthy of taking home the first Innovation Grand Prix and Innovation Lions. For the first time in the Festival’s history, delegates will be invited into the jury room to watch the live presentations which will take place across Saturday 15 & Sunday 16 June in the Palais des Festivals, Cannes. The winners will be announced and honoured on stage at the second of the Festival’s awards ceremonies on Tuesday 18 June which will be followed by the official Opening Gala.
Says Droga (left): “New category, new expectations, same excitement. I can’t wait to see it literally come to life at Cannes.”
Cannes Lions is the most prestigious international advertising and communications event in the world, accepting entries into sixteen categories and awarding sought after Lions to the greatest creative work, ideas and technologies. Taking place from 16-22 June, the Festival will also feature over 100 pieces of inspiring content given by exceptional speakers as well as offering unbeatable learning and networking opportunities. Further information on the content programme and delegate packages can be found online at www.canneslions.com.
