Melinda Po joins Edelman Shanghai as managing director to strenghten communications strategies

Melinda Po copy.jpgEdelman has appointed Melinda Po (pictured) as Managing Director, Shanghai, effective immediately. Po will report to Jeffrey Yu, President, China.
Po's career has covered multiple disciplines of the advertising world with a focus on digital and branding. Most recently, she served as Managing Partner at Ogilvy Shanghai. Prior, she worked at AKQA where she played a key role in developing the Shanghai office's client portfolio by winning numerous new clients such as Coca-Cola, Budweiser, Unilever, Uniqlo, Tencent, Hilton and Volkswagen. She then ran digital agency Arcade's Shanghai office, building the office from two to over 25 people and winning several new key clients including Unilever, Honeywell, Ray-Ban, and ShinHe in the first year of operations.
"Edelman Shanghai will benefit from the new mix of digital/brand and acknowledged corporate bench strength. Partnering with Edelman's strong practice and specialty leaders, the Shanghai office will continue its success story and reach new heights," said Jeffrey Yu, President, China.
"I was attracted to this great opportunity with Edelman Shanghai for a number of factors," said Po. "In first talking with Jeffrey and the Edelman leadership team I was excited to hear of Edelman's vision and wanted to be a part of it; not only sharing my digital/branding experience but working with the many talented people to achieve this vision. This role will challenge me to grow as a leader and I am thrilled to be able to guide the Edelman Shanghai office into the future."
Jesse Lin, CEO, Asia Pacific, said, "Melinda's strong digital experience will further strengthen our communications marketing proposition in China and APAC. I'm very excited about her arrival and look forward to seeing her take our integrated offerings to a new height."

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