J Walter Thompson and Turtle Fashion India help retrain inmates in Made in Prison project

Made in Prison.jpgMade in Prison is a tailor-training initiative by Turtle Fashion, one of the leading menswear brands in India in association with the Presidency Correctional Home and the Department of Correctional Administration, Government of West Bengal, India. A special set up has been created within the premises where these inmates are being trained how to sew and embroider, and create handwoven shirts, ready to be displayed at the stores as an exclusive line. These animated films via J Walter Thompson aimed to highlight the effort of rehabilitating these inmates and bring them from darkness to light.


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