Airtel India, J Walter Thompson and Anupam Roy sing an ode to the missing stars of Pujo

Durga Pujo, the largest festival of eastern India, is a five day long gala celebration of food, fun, family time, friends and frolic. Durga Pujo is also one of the most cosmopolitan festivals, where people from every religion join in. While Durga Pujo includes, it also excludes the people who work tirelessly behind the scenes to bring the celebrations alive.

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For example, the traffic sergeant works overtime during the Pujo. Similarly, the doctor in the emergency ward leaves behind his friends and family to serve patients who might need him. The chef, too, is stuck in the kitchen, day and night so that we can enjoy our delicacies anytime. And there are many more. The on-duty fireman, the ambulance driver on a 24×7 alert, the balloon seller outside the pandal or the delivery boy on the streets. It is their hard work that ensures we have a blast of a time. But have any of us ever spared a thought for them? Probably not.

This year Airtel in association with Anupam Roy brings the effort and sacrifice of these people under the spotlight. Conceptualised by J Walter Thompson, Kolkata, the brand has released a single exclusively on Wynk Music and Airtel TV, composed and sung by Anupam himself.

Talking about the initiative, Sameer Batra, CEO – Content & Apps, Bharti Airtel says, “We are delighted to join hands with Anupam Roy to create this heart-warming tribute for people from all walks of life.  At Wynk Music and Airtel TV, we are always eager to collaborate with stars to bring the best of localized content for our users and the upcoming festive season will see more of such exciting music tie ups from us”.

Arjun Mukherjee, VP and ECD, J Walter Thompson says, “Pujo songs are always about celebrations and festivity. But no one spares a thought for those who miss Pujo gladly, so that we don’t miss out on anything. This song is dedicated to all those stars of Pujo, who are lost behind the bright lights of celebration.”

Anupam says, “This song is very close to my heart. It is my small way to thank all those people who work harder to make my festival special. I hope all of you will like it.”

Credits –

Shoot Director: Debojyoti Ghosh

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