UltraSuperNew Tokyo launches ‘Pressure Free Kick’ for J.League games sponsor TAG Heuer
Tokyo creative agency, UltraSuperNew, launch ‘Pressure Free Kick’ for J.League sponsor TAG Heuer. It’s a five-day long competition to win soccer tickets to J.League games, with an interactive game on Instagram. ‘Pressure Free Kick’ is an interactive playable manga game accessed exclusively via TAG’s Instagram account @tagheuerjapan, on Instagram Stories. The game turns the Instagram slider sticker into an extremely accurate shoot bar which challenges users to the ultimate test of soccer skill: scoring the free kick that gives their team the winning goal. Choosing the correct power equals a goal, equals a win of soccer game tickets!
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1 Comment
Meh. Is this worth doing a press release?