Ogilvy Singapore + Ogilvy London team to combat bias with Change the Facts, Not the Fro
Hair bias is rarely discussed, but it remains a persistent global problem which affects millions. This year alone, families have had to take legal action both in the UK and overseas for the right to have their children attend school with their natural Afro hair.
Whether it be the refusal to overturn an American state ban on dreadlocks or the damaging implications of schoolgirls being forced to straighten their hair in South Africa, discrimination based on hair has serious implications for many people’s job prospects, education and wellbeing.
Ogilvy Singapore and Ogilvy London with Wavemaker and World Afro Day pioneered a new awareness campaign “Change the Facts, Not the Fro”.
Focusing this year on tackling how society perceives women’s Afro hair and highlighting the importance of celebrating it in its natural glory, this campaign aims to challenge the status quo so this generation and the ones to come feel they have the choice to wear their hair in whatever way, shape or form.
2 Comments
good to see the lads in sg getting behind the sistas in harlem.
9 in 10 social causes Ogilvy Singapore invests in have no relevance to Singapore.