Nike China and R/GA Shanghai's campaign sees four real-life child athletes ask for independence

Nike.jpgMost parents are overprotective by default. They'll do anything in their power to defend their little ones. But there comes a time when they have to (figuratively) cut the umbilical cord and let their kids act independently, even if that means they will hurt themselves (although unintentionally). In a bid to stop parents from treating their children like babies, Nike China and R/GA Shanghai developed a campaign which sees four real-life child athletes such as a runner, boxer, footballer, and basketballer, all aged between 10 and 13 years old, ask for independence.

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1 Comments

Unreal said:

Feels so forced. Oh come on advertising where’s your truth and dignity to not pollute our society and the young ones?

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