J Walter Thompson Mumbai creates “The Better Half Within”campaign for Forevermark

Forevermark India has added another facet to it sparkling offerings with the launch a campaign called “The Better Half Within” dedicated to half carat Forevermark diamonds. With this campaign, the half carat diamonds symbolize self-determination of the modern woman.

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Sachin Jain, President, Forevermark India said, “Diamonds are symbols of a wider range of emotions, including pride, joy, and achievement. Most women these days are breaking clichés by buying diamonds for themselves. With this campaign, we aim at giving these empowered women the choice of the half carat diamond as a precious, long-lasting representation of their individuality, and a mark of their achievement at an attractive price point. Women can purchase a half carat Forevermark diamond with the same assurance that they will be getting their money’s worth with the most beautiful, rare and responsibly sourced diamonds that go beyond the 4Cs”

“The Better Half Within” campaign was based on extensive research and planning related to the evolving meaning of femininity which today combines strength and grace.  Women are undoubtedly enjoying affluence and more significantly focusing on personal growth thus revealing a rich and new space to grow their connection with diamonds.

Nandita Chalam, Senior Vice President & Executive Creative Director, J Walter Thompson said, “J Walter Thompson’s campaign for Half Carat Diamonds from Forevermark is based on a simple insight – whenever a woman is about to give up on her dreams, something deep within her urges her to go on. This is her better half. Half carat diamonds from Forevermark are a tribute to this bold, bright and beautiful better half within every woman. The television commercials tell two charming stories of a doctor and a food blogger who harnessed their inner better halves. Through TV, film, print, radio, and digital, the campaign will urge every woman to let her better half shine.

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