Cheil Worldwide named Hong Kong 2018 Creative Agency of the Year following the release of CB Asia Creative Rankings: Paul Chan + Toby Hong head Hong Kong's Hottest Creatives ranking

Hong Kong Agency of year 2018.jpgPaulChan2018.jpgA quick glance at the Hong Kong Hottest Agency table in this year's Campaign Brief Asia Creative Rankings shows a similar situation to the current Singapore market, with two agencies creatively dominating.

Over recent years it's been Ogilvy and Cheil Worldwide that have fought it out for top position in Hong Kong.

This year is exactly the same, however on this occasion Cheil Worldwide has managed to over run Ogilvy and take out the 2018 Hong Kong Campaign Brief Asia Creative Agency of the Year title.

Cheil is one of the stars of this year's Creative Rankings. Their two year haul of 2185 Ranking Points not only sees them take out the #1 spot in Hong Kong, but also catapults them up from #20 overall in Asia last year into the overall Top 10 most awarded agencies in 2018.

The 2017-18 awards season has been a bountiful one for Cheil. With 1590 Creative Ranking Points over the past 12 months the agency was one of the top handful of performing agencies at the global and regional award shows.
Over 2017-18 Cheil were in the unique position of winning awards at all 11 of the global and regional award shows that we count in the Campaign Brief Asia Creative Rankings. They are the only agency in Asia to achieve this distinction (see full listing of all the award shows that count in the Campaign Brief Asia Creative Rankings).

Cheil's star performance was at LIA 2017 where they picked up 410 points. They also performed very well at Campaign Brief's The Work, AdStars, New York Festivals and One Show.

Hong Kong CBA Rankings_Agencies2018.jpgAfter the past two years at #1 position in Hong Kong, Ogilvy drops to #2. Ogilvy has a total of 940 Creative Ranking Points over the past two year awards season.

The past 12 months had been a bit disappointing for the agency going on past performances with just 90pts from Clio and Spikes, however that trend changed at the Cannes Lions Festival of Creativity in June 2018 where they accumulated 240pts for their Hot & Spicy print work for KFC. This campaign is destined for big award wins at the award shows this year so the contest between Ogilvy and Cheil for Hong Kong's #1 spot next year will be one to watch.

Hong Kong's third most awarded agency over the past 2 years is Grey Group with 145 Creative Ranking Points. Grey's total is made up of acceptances in Campaign Brief's The Work and wins at AdStars.

#4 is McCann Worldgroup Hong Kong with 95 Creative Ranking Points, closely followed by the #5 ranked BBDO Hong Kong (85pts) and J Walter Thompson (70pts) at #6.

In the individual creatives ranking, Cheil Worldwide's Paul Chan is the #1 ranked creative in Hong Kong. Chan (pictured above, top) was also placed #1 in last year's Creative Rankings.

With #2215 points, Chan is one of the star performers of this year's Campaign Brief Asia Creative Rankings - both as the ECD of Cheil Worldwide Hong Kong and also as an individual creative. Chan has jumped up from #33 overall in 2017 into the Asia Top 10 Hottest Creatives Ranking this year.

Toby Hong_2018.jpgJohn Koay_2018.jpgCheil Worldwide creatives dominate the Hong Kong table this year, filling the top 5 positions.

Following Chan in #2 position in Hong Kong is Toby Hong (pictured left) with 1670 Creative Ranking Points.

Hong Kong's #3 most awarded creative is Ivan Au (1590pts); #4 is Lili Jiang (1440pts) and at #5 in Hong Kong is Keith Liu - who sees a big rise up from #32 last year, with  a total of 1280pts.

#6 overall is Ogilvy Hong Kong's newly appointed co ECD John Koay with 310pts (pictured left, below).

Peter Englebrecht (Cheil) and Matthew Nisbet (Ogilvy) are ranked equal #7 with 300pts and Kitty Chan (290pts) from Brand Union and Cheil's Clara Ho (285pts) round out Hong Kong's Top 10 most awarded creatives listing. See table below. The full Hong Kong Hottest Creatives, ranking from #1 to #38, will be available next week.

The results of the 2018 Campaign Brief Asia Creative Rankings are tabulated from creative award wins over a rolling two year period. The shows that are included in these calculations are: Ad Stars 2016 + 2017; Spikes Asia 2016 +2017; AWARD Awards 2017 + 2018; AdFest 2017 + 2018; Campaign Brief's THE WORK 2017 + 2018; Clio Awards 2016 + 2017; London International Awards 2016 + 2017; New York Festivals 2017 + 2018; One Show 2017 + 2018; D&AD 2017 + 2018; Cannes Lions 2017 + 2018.

Over the next 10 days Campaign Brief Asia will be releasing these country by country results of this year's Creative Rankings, before releasing the complete tables and Asia Rankings as a 50 page downloadable pdf.

CB Asia 2018 Rankings Cover.jpgThe Campaign Brief Asia Creative Rankings were introduced in 1995 to tabulate Asia's most creative agencies and individual creatives, based on award winning performances over a two year period at the top global and regional award shows.


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Hong Kong CBA Rankings_Creatives2018.jpg

1 Comments

ft said:

I know these lists tend to be a bit silly, given the methodology, but still must have been a huge task to try and assemble 10 even relatively decent agencies in HK.

It's an absolute creative desert over here!!

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