2019 FireFlies Antipodes is calling for riders in aid of Beating Blood Cancers and Leukaemia

September 14 2018, 9:46 am | BY Lynchy | No Comments

FF_WHITE_02.jpgThe FireFlies Antipodes is calling for riders for its third tour taking place from 17 to 23 February 2019 and are hoping to attract more riders from Asia. The ride covers approximately 1,000km over six gruelling days from Christchurch to Queenstown in New Zealand. Riders are dedicated to raising awareness and fundraising in the media world in aid of Beating Blood Cancers and Leukaemia.

A limited number of places are available. Riding with the spirit and motto ‘For Those Who Suffer, We Ride’ the tour aims to raise AUD$100,000 for The Snowdome Foundation and its own fight against Blood Cancers. Visit The FireFlies Antipodes website.

After completing The FireFlies Tour across the French Alps from Lake Geneva to the Cannes Lions Advertising Festival in 2013, Wilf Sweetland, CEO & Partner of Sweetshop brought the tour to Australia and New Zealand. Riders completed the inaugural tour from Christchurch to Queenstown in February 2015 and in 2017 they cycled the 1,000km+ over seven grueling days circumnavigating Tasmania.

DSCF4726.jpgLWB_1166.jpgSweetland said, “Fighting for every inch of road is nothing like fighting for every moment of life. That’s why the ride needs to be tough. To date the FireFlies’ four tours (The FireFlies, The FireFlies West, The FireFlies Antipodes and The FireFlies Patagonia) have raised over AUD3 million globally for those who truly suffer. The support, community and friendships we’ve now grown around this event are extraordinary.”

“We are honoured to once again be raising money for The Snowdome Foundation. It’s unlocking new treatments into early phase human clinical trials of next generation drugs and therapies and making hope real for the 11,500 Australians diagnosed every year with Blood Cancers.”

The call for saddles is now open and welcomes both FireFlies and ‘Virgins’ – those who have not ridden with The FireFlies before.

To register your interest for The FireFlies Antipodes please email Wilf Sweetland: sweetland@thesweetshop.tv

For corporate sponsorship packages please email Loren Bradley: loren@thesweetshop.tv

The Snowdome Foundation was co-founded by ECD Grant Rutherford in 2010 following the loss of his daughter Chloe to Leukaemia.

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