TBWA\Asia’s EVP, head of acquisition Lars Bjørge joins WARC Media Awards’ Best Use of Data jury

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Lars Bjorge.jpgWARC, the global authority on advertising and media effectiveness, has named the final three judging panels for its Media Awards 2018, an international awards scheme that rewards communications planning which has made a positive impact on business results.

Now in its third year, this case study competition examines the insight, strategy and analytics that power effective media investment. All jury panels are made-up of senior industry executives from both the client-side and agency-side.

Lars Bjørge – EVP, Head of Acquisition, TBWA\Asia (pictured) has been selected for the Best Use of Data jury.

The Best Use of Data category recognises the role of data in an effective communications strategy and will be led by Nicole Kane, global media director, McDonald’s who oversees the company’s global partnerships, strategy, and agency relationships.

Returning as jury chair, Kane says: “I’m excited to chair this group for the second year in a row, as all of us are working to understand how we can better use data to fuel insights. Based on the high calibre, and wide range of experience of my fellow judges, I anticipate great debate on this year’s award submissions.”

The Effective Use of Tech category rewards communications that have effectively used or combined emerging platforms or technology in the media mix. This year, it will be chaired by Andres Polo, vice president, digital marketing, Visa, Latin America and the Caribbean Region. Polo is responsible for driving the evolution of global consumer digital, social media and mobile strategies.

The Effective Use of Partnerships & Sponsorships category looks for how collaborations with third parties, including native advertising and sponsorships, have helped brands meet business goals. It will be chaired by Jerry Daykin, head of global digital media partnerships, Diageo.

Says Daykin: “For me the WARC Media Awards strike an important balance of truly celebrating the rich creative possibilities of media, but doing so with a clear view to how that creativity is driving effectiveness and business results.”

The jury members are:

Best use of data jury

Nicole Kane – Global Media Director, McDonald’s – jury chair

Marco Bertozzi – VP of Sales Europe, Spotify

Lars Bjørge – EVP, Head of Acquisition, TBWA\Asia

Youmna Borghol – Head of Data, Choueiri Group

Nnamdi David – Media Strategy Director, MullenLowe Mediahub

Paul de la Nougerede – Commercial Product Director, Telegraph Media Group

Ian Forrester – Global SVP of Insight and Solutions, Unruly

Saskia Jones – Data Strategy Director, BBH London

Rachel Kennedy – Professor of Marketing Science and Associate Director (Product Development), Ehrenberg-Bass Institute

Belinda Lush – Group Strategy Director, Colenso BBDO

Nikki Mendonça – Global President, Accenture Interactive Operations

Nick Pugh – Head of Effectiveness, Ebiquity

Ollie Shayer – Manager, Global Media Strategy and Planning Team, Booking.com

Charli Ursell – Senior Director of Digital Planning & Data, PHD UAE

Effective use of tech jury

Andres Polo – VP, Digital Marketing, Visa, Latin America & Caribbean Region – jury chair

Winston Binch – Chief Digital Officer, Deutsch North America

Bohb Blair – Global Chief Experience Officer, Starcom

Andrea Chiapponi – Chief Commercial Officer B.U. Large Accounts, Italiaonline

Matthias Eylers – Strategy Director & Partner, +KNAUSS

Michael Lee – Chief Strategy Officer, VCCP

Helen Lin – President, Digital Investment & Global Partnerships, Publicis Media

Allan McLoughlinm – Chief Strategy Officer, Mekanism

Matt Prentis – Group Innovation Director, PHD Global Business

Ben Sutherland – Chief Digital Officer, Diageo

Jeremy Sy – Partner, Southeast Asia & Global Practice Lead, Innovation, Kantar Consulting

Stephen Tompkins – Vice President, Media Activation, APAC, Essence

Sonja Wessel – Senior Manager of International Market Communications, Deutsche Telekom

Effective use of partnerships & sponsorships jury

Jerry Daykin – Head of Global Digital Media Partnerships, Diageo – jury chair

Laurel Boyd – SVP and Director of the R+D Lab, MullenLowe Mediahub

Nick Burcher – Director of Digital, MediaCom

Garry Dods – Founder & MD, WeAreFearless

Samantha L. Fay – Senior Vice President, Global Brand Strategy, Guinness World Records

Rhian Mason – Content Strategy Director, IPG Mediabrands

Hannah Mirza – Global Head of Partnerships, MediaCom

David Robertson – Senior Director, Global Brand Insight, Universal Music Group

Simon Sassine – Senior Manager, Marketing Subsidiaries & Special Projects, Qatar Airways Connections Strategy Director, Huge

Leigh Thomas – Director, Global Accounts Team, Facebook

Dallas Wiles – Chief Commercial Officer, JCDecaux

Full biographies are available here alongside the Effective Channel Integration jury, which has already been announced.

 

The WARC Media Awards are free to enter and are discipline-neutral and channel-agnostic. Papers submitted as effectiveness case studies are welcomed from any territory and communications discipline.

The winners of the Grands Prix and Special Awards across all four categories of WARC’s Media Awards – Effective Channel Integration, Effective Use of Tech, Best Use of Data, and Effective Use of Partnerships & Sponsorships – will share a prize fund of $40,000.

The closing date for entries is 19 September 2018. More information and details about how to enter can be found here.