Pop Mie + Ogilvy Indonesia launch Slurpsports a slurping-based mobile game for the Asian Games

The Asian Games 2018, the largest sports event in Asia, will return for its 18th time from August 18 to September 2, 2018 in Indonesia. This year marks Indonesia’s second time to host the most exciting sports event in Asia.

As the official sponsor ofthe Asian Games 2018 and Indonesia’s leading instant cup noodle, Pop Mie has launched limited edition Asian Games-themed variants to further enliven the much-anticipated sports celebration.

Inspired by the nation’s popular sport such as swimming, tennis and running, Pop Mie released three new Asian Games flavors; Ikan Renang (swimming fish balls flavor), Baso Tenis (tennis meatball flavor), and Ayam Lari (running chicken flavor).

Not limited to that, Pop Mie together with Ogilvy Indonesia launched Slurpsports, the first ever slurping-based mobile game where audiences can experience the spirit of the Asian Games and actively support the nation while enjoying the new flavors!