BBDO Guerrero Philippines tells what your dreams really mean via this four-spot radio campaign for Quaker Overnight Oats
A new Quaker Overnight Oats radio campaign out of BBDO Guerrero in The Philippines is taking inspiration from the habits of current consumers to promote the advantages of oatmeal recipes that can be conveniently prepared at night.
The radio campaign revolves around the idea that when your breakfast is already made, you get to sleep and dream longer about everything you should be dreaming about. The four spots use “dream interpretations” to explain what your dreams really mean – from taking driving lessons to building your own dream home.
BBDO Guerrero Creative Chairman David Guerrero said: “Quaker Overnight Oats are great. And what’s even better, you can sleep longer knowing breakfast is all prepared for the next day. And with longer sleep, who knows what you can accomplish – as these radio ads suggest.”
“Overnight Oats recipes are a great way to enjoy Quaker Oats,” said PepsiCo Marketing Director for Food and Beverage Mikey Rosales. “There are so many recipes shared on our Quaker Breakfast Club page, and we encourage everyone to try it. You wake up to something healthy and delicious every morning.”