Reprise Singapore wins ASICS media business

Reprise Singapore has been appointed for the ASICS media business following a competitive pitch.

ASICS, the innovative sportswear brand that uses scientific research and athlete collaboration to develop performance-enhancing footwear and apparel for athletes and active consumers, selected Reprise for their client centric data-driven approach.

Gabriel Yap, Marketing Director for ASICS Asia commented, “We are excited about this partnership, Reprise was able to demonstrate dynamism and vigor in their approach, key traits we believe are critical in today’s highly evolving landscape. Their belief in placing consumer experience at the heart of their work, was also instrumental to showcasing their winning edge.”

Jacob Teo, Head of Reprise Singapore said, “This is a noteworthy win for Reprise Singapore. The science and innovation that sit at the heart of the ASICS business make them the perfect alignment for the Reprise integrated full service digital agency offering, and we were very keen to collaborate with them as they embark on their transformation journey across digital, with a renewed focus of linking paid channels into demand generation and ecommerce.

David Haddad, CEO IPG Mediabrands Singapore added, “This win is testament to our new agency structure under IPG Mediabrands in Singapore. Of our three major agency brands, (also including UM & Initiative), Reprise focuses on the total digital consumer journey and the integration of online with offline.”