Interone China appointed by Bosch to develop new VitaFreshpro Multi-Door Fridge campaign

Interone China has been appointed by Bosch Home Appliances to produce a new campaign for the launch of the Bosch VitaFreshpro Multi-Door Fridge, in particular to highlight their latest technology – VitaFreshPro – which provides precise temperature and humidity control for foods’ freshness.

Too often food is wasted and thrown out due to poor storage, but Bosch Home Appliances has developed an incredible technology that keeps food fresh for longer while maintaining the perfect humidity level. This combination of precise temperature and humidity helps to protect all the aromas, essential nutrients and valuable vitamins in fresh food, increasing the life of your produce and decreasing unnecessary waste.

Interone China will be responsible for creating and executing a fully-integrated campaign across digital and social platforms, as well as in-store communications and a TVC. The TVC first launched in June 2018.

This win signifies a strong relationship between Bosch Home Appliances in China and Interone China, with countless successful campaigns being developed over the years. This campaign kicks off their 10th year working together.