Geometry Global Singapore picks up strategic marketing duties for explosives company Orica

Orica, the world’s largest provider of mining, civil blasting and ground control, has appointed Geometry Global Singapore as lead marketing agency.

In hopes to extend Orica’s brand vision with an upgraded portfolio of services, Orica’s Global Marketing team ran a pitch to secure a new strategic marketing agency. Geometry Singapore was awarded the account, kicking off with a B2B and digital communications campaign globally for one of Orica’s new innovative blasting systems.

Andrew Valler, Senior Manager of Global Marketing Communication in Orica, said, “We were really impressed with Geometry’s ability to learn so much about our business in such a short amount of time. The ideas that they bought to our team during the pitch process were very much aligned with the direction that our brand is moving towards. This is just the start of the journey and we’re excited to work with the Geometry team ongoing.”

Jane Perry, Managing Director of Geometry Singapore shared, “Orica is such an exciting win for our team and it’s great to work with a brand committed to innovation and technology. Having the opportunity to turn our attention to digital blasting technologies and products has been a refreshing shift.  We believe our strategic and creative approach to crafting meaningful engagements with people is going to help transform Orica’s B2B marketing strategies.”