Eight Hong Kong writes stories and creates multi media engagement platform for Hysan95

Hysan95.jpgEight Partnership collaborated with Hysan to create Hysan95, a documentary initiative featuring the people and places of Causeway Bay. The stories of Hysan95 appear on a dedicated multi-media platform, social media and in a larger than life exhibition at Lee Theatre Plaza until July 12.

The year-long project began when Hysan Development wanted to celebrate its historical relationship with Causeway Bay in the 95th anniversary of the year Lee Hysan acquired Jardine's Hill. Since then, the area has become one of the most prominent and significant parts of Causeway Bay, and arguably one of the most well-known in Hong Kong. The Hysan95 platform weaves the stories of the district's past, present and future together to celebrate the neighbourhood and its real, colourful characters.
"As a long-time fan of the district, this project has allowed all of us to better appreciate and understand the community in a way that also lets us bring these stories alive for others," said Elaine Yeung, Account Director at Eight.

"Hysan has been instrumental in the district's progress," said Louise Wong, Creative Director and Head of Content at Eight. "As a witness to the changes over the years, Hysan shares many of the memories that the people of Causeway Bay also cherish - its vibrancy, energy, excitement are a true representation of Hong Kong."

Eight will develop 95 stories for the project, overseeing the creative, editorial, photography and design direction to ensure it reflects the diversity of the community. Eight worked with young photography talents Nikki Li and Vivian Liu on the series of portraits, urban landscapes and street snaps.

The stories can be seen on Facebook, Instagram and on the dedicated website.

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.