Eight Hong Kong writes stories and creates multi media engagement platform for Hysan95
Eight Partnership collaborated with Hysan to create Hysan95, a documentary initiative featuring the people and places of Causeway Bay. The stories of Hysan95 appear on a dedicated multi-media platform, social media and in a larger than life exhibition at Lee Theatre Plaza until July 12.
The year-long project began when Hysan Development wanted to celebrate its historical relationship with Causeway Bay in the 95th anniversary of the year Lee Hysan acquired Jardine’s Hill. Since then, the area has become one of the most prominent and significant parts of Causeway Bay, and arguably one of the most well-known in Hong Kong. The Hysan95 platform weaves the stories of the district’s past, present and future together to celebrate the neighbourhood and its real, colourful characters.
“As a long-time fan of the district, this project has allowed all of us to better appreciate and understand the community in a way that also lets us bring these stories alive for others,” said Elaine Yeung, Account Director at Eight.
“Hysan has been instrumental in the district’s progress,” said Louise Wong, Creative Director and Head of Content at Eight. “As a witness to the changes over the years, Hysan shares many of the memories that the people of Causeway Bay also cherish – its vibrancy, energy, excitement are a true representation of Hong Kong.”
Eight will develop 95 stories for the project, overseeing the creative, editorial, photography and design direction to ensure it reflects the diversity of the community. Eight worked with young photography talents Nikki Li and Vivian Liu on the series of portraits, urban landscapes and street snaps.