Director Simon Cracknell signs for representation with Sweetshop in Greater China

Simon Cracknell.jpgSweetshop has signed Director Simon Cracknell for representation in Greater China.

An award-winning director and photographer for over 15 years, Cracknell (pictured) grew up in London. His naturally relaxed and engaging style, performance-led visuals and keen attention to detail have been employed on campaigns for Coca-cola, Schweppes, Johnson's, Pantene, Citibank and Nike among others. He has been awarded at Cannes, BTA's, D&AD's, Adfest and Kinsale and has shot celebrities including Pierce Brosnan, Wayne Rooney, Jamie Oliver, Raine Yang and Rosamund Pike, as well as numerous television personalities.

Laura Geagea, Managing Director of Sweetshop China, Asia & MENA said, "Simon has developed a style of his own and he has an extraordinary eye and a real skill for directing compelling performances. I believe he brings a unique style to Sweetshop's roster - one that will be in high demand across Greater China."
Wilf Sweetland, CEO of Sweetshop added, "Simon is a creative and ambitious individual with a level of talent that speaks for itself. In keeping with Sweetshop's own values, he has a sincere love of his craft and a knack for bringing each project to life. We're thrilled to add him to our roster."

Cracknell said, "Sweetshop has an amazingly supportive management team and a super-talented roster, and I'm already enjoying being part of such a creative environment. The energy is great - the company has a real commitment to delivering quality work and I'm really excited about our future together."

Watch Cracknell's work here.

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