TBWA's Disruption®Consulting helps solve commercial problems + drives growth for clients

Ian_Pearman.jpgTBWA\Asia announced their plans to rollout Disruption®Consulting, which leverages TBWA's proprietary Disruption® methodology to solve commercial problems and drive growth.

The new consulting model will be driven by data and consumer insight, while utilising TBWA's proprietary cultural analytics techniques to identify emerging behaviours and trends impacting clients' businesses.

The launch of Disruption®Consulting follows a series of significant strategy hires brought into the company this year, including; Lar Bjorge as head of customer acquisition, Oli Kunze, chief
data officer and Steve Walls, regional disruption master. Andrew Harrison will lead the new specialist consultancy unit along with Robin Nayak who adds Disruption®Consulting to his existing responsibilities as chief strategy officer, TBWA\Southeast Asia. Harrison joins the Collective with extensive CMO experience having worked with P&G, Coca-Cola and Nestlé, as well as more recent roles as COO in Asia for Brand Union and principal consultant at Ogilvy RED.
"TBWA has a successful history of helping brands find new market space in terms of product extensions, experience and brand architecture, so it was only natural we bring even more focus and weight to this increasingly valued capability. We've also added world class data analytics, media planning and commerce skills to ensure we are leading the way in a time when brands are built from an amalgamation of customer experiences," said Ian Pearman, president of TBWA\Asia (pictured above).

"We already have significant consulting businesses, which have grown organically in our offices in India, Korea and Thailand with more than 30 key clients already using those services, so it makes sense to extend our consulting capability across the whole region," concluded Pearman.

This official launch of Disruption® Consultancy will see the new service now open to clients in Singapore and Japan. It will roll out to other TBWA markets over the course of this year.


Ex TBWA client said:

So clients outside of Singapore and Japan will continue to be treated like second class Disruption® Consultancy citizens...come Ian, if it's so damn great why is it exclusive to only 2 countries? If want to call yourself a true network and if your "new" product is so god damn amazing then you need to do much better than that. Also sad to see Singapore's Cannes entries this year...weak work that doesn't stand a chance of winning. What happened to the agency since 2011/12/13/14 when they were winning big and I was your client? Maybe Singapore needs to rehire some of the big guns they had during those years!

white boys in Asia said:

Great that's exactly what we need. More white boys in Asia and of course in the United States of Singapore.

Great move TBWA aka The Big White Agency

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