Sennheiser brings on board RED2 Ho Chi Minh City to drive social media and digital performance
RED2 Digital has been appointed as Sennheiser’s social media partner. RED2 has been tasked with driving social media management and digital performance.
The appointment came about following a competitive regional pitch. With this new appointment, RED2’s responsibilities will be extended to cover a wide range of social media management, and digital marketing specialisms across multiple Southeast Asia and South Asia markets. Markets included are Singapore, Vietnam, Philippines, Malaysia, Cambodia, Indonesia, Myanmar, Thailand, Brunei, Sri Lanka, Bangladesh and Laos
RED2’s Ho Chi Minh City office will take the lead on the account.
Sennheiser, is looking to increase its social digital marketing efforts in the region. They want to drive innovation across social digital channels, while putting their core offering of expertise and global reach at the heart of all their marketing activities.
Alex Lim, Head of Marketing at Sennheiser Asia, said, “As consumers spend an increasing amount of their day on social digital platforms, digital marketing is an essential part of our overall strategy. We aim to digitize our business across the region and be more in-tune with our audiences, which is why we are excited to be working with an equally ambitious agency.”
He noted the importance of an agency partnership built on trust, especially given. “RED2 not only understands the Sennheiser brand and business, they also understand that we want to shape the future of audio online. If we want to stay front of mind with our fans and users while finding new ways to engage them, our social media presence and digital marketing efforts have to be cutting edge.”
Luke Janich, CEO of RED2, added, “We’re excited to build the partnership with Sennheiser. It’s not often you get to work with a global brand that has such a combination of innovation and ambition. We’re looking forward to playing a further part in their digital transformation.”