Manchester United stars read the work of famous poets in Chevrolet spot via McCann Shanghai
In the new Chevrolet Campaign, “Poem”, superstars Paul Pogba, David De Gea and Chris Smalling of Manchester United quote strong motivational words from Victor Hugo, Miguel de Cervantes Saavedra and Shakespeare to celebrate the release of new car models Cruze, Camaro and Equinox.
The beautiful film, directed by Sehsucht’s Ole Peters, blends images of the new models with moments of Paul Pogba, David de Gea and Chris Smalling which capture the high energy surrounding their performance on the pitch, their fans and the press. Shot in the famous Old Trafford stadium and on location in Manchester and Shanghai. The powerful voice over is made up of the three players reading the work of the famous poets in their own language.
The campaign was released this month and will be aired online and for TV in China. Created by Shanghai General Motors, McCann Shanghai and production company, Made In China.
Credits –
Agency Producer: Maggie Xue
Lead Creatives: Eric, Maurice
Account Manager: Nana
Production Company: MIC – Made in China Films
Executive Producer: Lanny Dong, Patrick Van Hautem
Production Assistant: Alice Wang
Director: Ole Peters
Director’s Producer: Peter Shellnast
2nd Unit Director: Gregor Budde-Petrush
DOP: Peter Matjasko
Editor: Arthur Jagodda
UK Production Company: Chief Productions
Line Producer: Emma Hughes
Production Manager: Kate Brady