“Friendshit” via GREYnJ United Bangkok for KPlus wins Gold in Cannes Entertainment Lions

The Cannes Entertainment Lions awards presentation has just concluded and Asia has walked away with 4 Lions – 1 Gold Lion, 1 Silver and 2 Bronze.

Picking up a very deserving Gold Lion was GREYnJ United Bangkok who won for their Kasikornbank’s KBank “Friendshit” short film.

For the short film GREYnJ United partnered with Kasikornbank to launch ‘Friendshit’, a case study on leveraging trademark storytelling to narrate a universal truth. Featuring the socially-awkward Hui, who finds it a daily uphill challenge to make friends and ingratiate herself into mainstream society, the spot weaves in the K Plus app as a mechanism the teens leverage as a platform to break the ice with people from all walks of life.

BBH Singapore picked up a Silver Lion in the Entertainment Lions for “The IKEA Human Catalogue“.

Bronze Lions go to TBWA\Media Arts Lab Shanghai for “Three Minutes” for Apple and Ogilvy Beijing for “52 Mayors of Danzhai” for Wanda.

The Entertainment Track Lions celebrate creativity that goes beyond branded communications to create authentic entertainment that engages consumers and impacts culture.

In the Entertainment Lions: 1,255 entries were received and 48 Lions awarded: 9 Gold, 15 Silver and 23 Bronze. The Grand Prix went to: ‘Evert_45’ by N=5, Amsterdam for KPN, The Netherlands.

In the Entertainment Lions for Music: 481 entries were received and 19 Lions awarded: 3 Gold, 7 Silver and 7 Bronze. Two Grands Prix were awarded to: ‘Jay-Z “Smile”‘ by Smuggler, New York / Roc Nation, New York for Roc Nation, USA. and ‘Welcome Home’ by TBWA\Media Arts Lab, Los Angeles, USA, for Apple’s Homepod, USA.

Entertainment Lions for Music Jury President, Lori Feldman, EVP Strategic Marketing, Warner Bros. Records, said that her jury first had to question whether ‘Welcome Home’ was a music video or an ad.  “I feel the eye is with the viewer,” said Feldman. “Music is at the core, the complex film craft is undeniable and the brand is at the centre of the work in a very unique way.”

Also announced, the Experience Track Lions honour work  focused on the customer journey and the brand experiences designed to captivate audiences at every touch point.

There were no winners from Asia in the Entertainment Lions for Music.

Download the Entertainment Lions winners – Entertainment Lions Winners-2.xls