FCB India scores another Gold Lion in Glass Lions for ‘Sindoor Khela – No conditions Apply’

FCB India has scored another Gold Lion, this time for “Sindoor Khela – No conditions Apply” for Times of India in the Glass Lions at the Cannes Festival of Creativity.

The Glass Lions are the “Lion for Change”; an award with the support of LeanIn.Org which specifically recognises work that challenges gender bias and shatters stereotypical images of men and women which remain rooted in marketing messages.

BBDO India was the only other agency to score a Lion, winning Bronze for SC Johnson All Out “#StandByToughTimes”.

In Glass: The Lion for Change, 218 entries were received and 11 Lions awarded: 2 Gold, 3 Silver and 5 Bronze. The Grand Prix winner: ‘Bloodnormal’, by AMVBBDO, London, United Kingdom, for Essity, is a powerful work that challenges perceptions of female menstruation.

Download the Glass Lions winners: Glass The Lion for Change Winners.xls