Cheil Worldwide India scores Bronze in Cannes Innovation Lions: Only 6 Lions awarded

June 22 2018, 3:06 am | BY Lynchy | No Comments

Good Vibes.jpgCheil Worldwide India is Asia’s only Lion winner in the Cannes Innovation Lions this year. The presentation of awards concluded just minutes ago and a total of only 6 Lions was awarded in the category – 1 Grand Prix; 1 Gold; 1 Silver and 3 Bronze Lions.

The Innovation Track Lions honour the ventures, products, business transformation and the new data-driven, tech-enabled solutions that push creative boundaries.

Cheil won a Bronze Lion for the Sense International India Good Vibes App “Communication Tool for the DeafBlind”.

The mobile app enables two-way communication for the deafblind. The app enables two-way communication. Technically speaking, the Good Vibes app interprets ‘short tap’ and ‘long press’ as ‘dot’ and ‘dash’ of Morse code. Combinations of these make letters and words, which are then transmitted as distinct sets of vibrations, which can be deciphered by any trained deafblind person.

The Grand Prix went to Vive Digital Program “My Line” by MullenLowe SSP3 Colombia.

View the Innovation Lions winners – Innovation Lions Winners.xls