Cannes Contenders: J Walter Thompson Bangkok

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

J. Walter Thompson Bangkok
Like thousands of girls in Thailand and across the world, Rock was born in a man's body. Sunsilk tells her life story from the point of view of her hair. Every inch of hair is an important milestone on her journey to womanhood. The longer it gets, the more feminine she is. The film was starred and inspired by the true story of 20 year-old Rock Kwanlada, first runner-up Miss Tiffany Universe 2017. It was an instant hit on social media, with 2.5 million organic views within the first 48h. After 2 months, it has sparked a nationwide conversation around gender and stereotypes, gathering over 37 million views in Thailand alone.

We are inviting agencies to showcase your agency's best chances at Cannes this year. Open to all Asian based agencies entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances at this year's festival. Include a link to the case study/TVC or supply jpegs if it is print.

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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