Cannes Contenders: Hakuhodo Malaysia

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

drought.jpgGreenpeace Malaysia
Hakuhodo Malaysia
Forests are a large contributor to rain. As more forests are destroyed, the rain decreases at a faster rate, leading to longer droughts and higher temperatures.
Greenpeace Malaysia is on a mission to warn and educate the public of the danger and price of rapid deforestation. Together with Hakuhodo Malaysia they created a campaign that depicts a future landscape, ravaged by drought with a visual twist - the mud cracks are formed by logs of wood from destroyed forests.
The campaign aims to create awareness and remind our generation the importance of forests in future development plans.

We are inviting agencies to showcase your agency's best chances at Cannes this year. Open to all Asian based agencies entering Cannes this year. Just email with a paragraph or two on each of your best chances at this year's festival. Include a link to the case study/TVC or supply jpegs if it is print.

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