Cannes Contenders: BBDO Bangkok

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

BBDO Bangkok
BBDO Bangkokpartnered with Samsung to create Predict To Prevent - a keyboard app using a predictive text function, that recommends the right mix of words to someone who is hurting from depression. The keyboard detects words that can potentially hurt people and recommends a better response. Predict to Prevent is compatible with every messaging application for Android and the keyboard is available in English and Thai.
BBDO Bangkok
Virgin Active teamed up with BBDO Bangkok to launch a new exercise called CPROBIC - a calorie-burning activity that combines CPR movements with BOSU exercise. Taught by CPR-certified trainers from Virgin Active, the CPROBIC turns fitness lovers into skilled life-savers, all the while helping them burn more than 400 calories in 45 minutes.
 
AirAsia_Weekdays2-Beach.jpgAirAsia: 'Weekdays 2'
BBDO Bangkok
BBDO Bangkok has created a sequel to the 2015 Cannes-winning AirAsia Weekdays campaign, aptly titled Weekdays 2. The artworks highlight the pleasure of travelling on weekdays as opposed to the weekends when locations are often congested. The aim is to encourage more travel within Thailand during the week and feature trendy destinations including Chiang Rai, Krabi and Udon Thani, which while popular with Thai's, is a place AirAsia wants to encourage foreigners to visit more.
 
BBDO Bangkok
Mercedes-Benz and Thai Health partnered with BBDO Bangkok to help doctors identify pain and diagnose diseases, and in turn reduce the rate of misdiagnosis and the unnecessary wasting of medical resources, and increase healthcare quality. The partnership resulted in the development of a universal language that transcends the borders of languages - 'The Universal Language of Pain'. It is a symbol system that helps doctors diagnose every known illness without using verbal language. Each pain symbol is designed based on instinctive shapes and forms that are instantly relatable to everyone.
 
We are inviting agencies to showcase your agency's best chances at Cannes this year. Open to all Asian based agencies entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances at this year's festival. Include a link to the case study/TVC or supply jpegs if it is print.

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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