Cannes Contenders - Grey Hong Kong

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Grey Hong Kong
Central and Sheung Wan are two of the oldest neighbourhoods in Hong Kong and were recently relaunched as the hippest district of the city.
To encourage more visitors to this dynamic area, Hong Kong Tourism Board has introducing travellers to 'in the know' walking tours. To facilitate this experience, art-inspired QR Codes have been displayed around the district. Each element of design used to create the exclusive QR Codes was inspired by the real-life experiences on offer such as visiting a temple or drinking traditional Chinese Tea. Once scanned, theses designs take you on a tour that exposes many hidden secrets allowing you access to culture, art, heritage and local dining hot spots.

Downy.jpg
Grey Hong Kong
To launch Downy fragrance beads in China, a device was created, enabling people to text a scent.

Download the app, sync your phone with the device and send a text with one of the 100 keywords to trigger a scent.
 
Grey Hong Kong
On the day before Hong Kong's Legislative Assembly meet to discuss environment issues, Greenpaece sent each member of the Assembly a block of soap. Polluted Soap. The soap was infused with the essence of pollution found in Hong Kong beaches and waterways and asked Assembly members to stop washing their hands of the problem. The 'Polluted Soap' was designed by Taiwanese artist, Hung Yi-chen. Representing different beaches and the pollution found on those beaches, the soap will feature in  selected retailers over the summer.

We are inviting agencies to showcase your agency's best chances at Cannes this year. Open to all Asian based agencies entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances at this year's festival. Include a link to the case study/TVC or supply jpegs if it is print.

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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