Bronze goes to Ogilvy Japan for Sony Music’s “Make it Metal” in Cannes Creative Data Lions

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Make It Metal.jpgOgilvy Japan has picked up a Bronze Lion for “Make it Metal” for Sony Music Labels in the Cannes Creative Data Lions category at this year’s Cannes Festival of Creativity.

This was the only Lion awarded to Asia.

Trash metal band Slayer performed recently on Jimmy Fallon’s “The Tonight Show” and according to Spotify, heavy metal is ruling the streaming airwaves across the world, revealing metal fans as the most loyal among music fans.

To announce Japan’s electrocore metal band Crossfaith’s latest “Freedom” EP with the first single ‘Diavolos’, the band introduces a one-of-a-kind promo, by engaging with their fans digitally, where visitors of the interactive site are required to earn the music by headbanging in front of the webcam to unlock live-streaming of a new track not available anywhere else in the world. The moment the fan stops the headbanging movement, the music stops.

In the Creative Data Lions, 525 entries were received and 26 Lions awarded: 4 Gold, 8 Silver and 13 Bronze. The Grand Prix went to: ‘JFK Unsilenced’, by Rothco | Accenture Interactive, Dublin, for The Times/News UK & Ireland, Ireland.

View the Creativity Data Lions winners – Creative Data Lions Winners.xls