Big wins for FCB India – Gold and Bronze in Direct Lions at Cannes Festival of Creativity

FCB India wins Gold and Bronze Lions for “Sindoor Khela – No conditions Apply” for Times of India in the Direct Lions at Cannes Festival of Creativity.

In the Direct Lions, 2,480 entries were received and 76 Lions awarded: 10 Gold, 27 Silver and 38 Bronze. The Grand Prix went to ‘Palau Pledge’, by Host/Havas, Sydney, Australia, for Palau Legacy Project.

“Ideas that are human and make us feel, rise above the rest and the Grand Prix, the first large-scale tourism eco-pledge, did just this,” said Direct Lions Jury president: Susan Credle, Global Chief Creative Officer, FCB.

Download the Direct Lions winners – Direct Lions Winners.xls

Rohit Ohri, Group Chairman & CEO, FCB India said: “This gold Lion win is the first for FCB in India. And a shining testimony to our creative transformation. We’ve worked hard over the last two years to transform our creative reputation in the market. I am delighted that a few Lions will now walk with us as we continue to push harder and higher.”