Asia scores 11 shortlists in the Cannes Direct Lions led by Singapore and India with 3 each

In total 234 entries have been Shortlists in this year’s Cannes Direct Lions at the Cannes Lions Festival of Creativity. 

The results, released today in Cannes see 11 entries from Asia making the cut,.

Singapore and India have 3 entries each on the shortlist.

Japan has two shortlists and Pakistan, South Korea and China all have one entry each in contention for Lions.

BBH Singapore has two shortlists for “The IKEA Human Catalogue” and Ogilvy Singapore has one shortlist for “French Film Festival in Forth Worth” for Alliance Francaise de Singapour.

FCB India has two shortlists for “Sindoor Khel – No Conditions Apply” for The Times of India and Ogilvy India has one shortlist for “Vodafone Sakhi”.

Japan’s shortlists are from Ogilvy Tokyo for “Make it Metal” for Sony Music Labels and from TBWA\Hakuhodo for “Pride Jersey” for AIG.

Cheil Worldwide Seoul is shortlisted for “The Frame Gallery” for Samsung, BBDO Pakistan for “The Bridal Uniform” for UN Women and FF Shanghai for “Edible Chopsticks for Eleme.

Download the Direct Lions shortlist – Direct Lions Shortlist.xls