42 entries from Asia make the cut at shortlist stage of Cannes Outdoor Lions: Ogilvy Thailand + Ogilvy Hong Kong lead with 15 and 7 respectively

June 18 2018, 3:40 pm | BY Lynchy | No Comments

Lego Whale.jpg The Outdoor Lions at this year’s Cannes Festival of Creativity has seen 42 entries from Asia shortlisted. A total of 302 entries worldwide made the cut to shortlist status.

Ogilvy Thailand again is the best performing agency from Asia at the shortlist stage with 15 shortlists for their Lego campaign “Dragon/Whale/King Kong” and their Thermos Singapore campaign “Polyester/Wool/Cashmere” which scored 6 shortlists each.

Each execution of the agency’s Freeland Foundation “Tigers/Bears/Wolves” campaign was also shortlisted.

Ogilvy Hong Kong was the next best performing agency with 7 shortlists. Their KFC “Dragster/Heroes/Shuttle” campaign scored 6 shortlists and Medecins Sans Frontieres “No Side” was also shortlisted.

Ogilvy Japan continued the network’s strong showing with 4 shortlists for their Kiwi Quality Shoe Care “Interview” series of 3 ads and Eyes Japan “Smart Spokes”.

SHORTLISTED AGENCIES FROM ASIA

Ogilvy Thailand 15

Ogilvy Hong Kong 7

Ogilvy Japan 4

Dentsu Thailand 3

Creative Land Asia India 3

TBWA Thailand 3

BBDO Bangkok 2

Cheil Worldwide Hong Kong 2

Hakuhodo Malaysia 1

Dentsu Jayme Syfu Philippines 1

Grey Mumbai 1