Samsonite appoints DDB Group Singapore for creative duties for Singapore and Malaysia

DDB Group Singapore has signed terms with Samsonite Singapore, taking charge as the creative agency for the brand.

As the world’s largest travel luggage and bag company, Samsonite appointed DDB for creative duties following two rounds of closed door competitive pitches against three other agencies. The appointment covering the Singapore and Malaysia market, will see DDB Singapore take responsibility for through-the-line, social and activation duties.

“DDB captivated us with their creative solutions and insights into our consumers”, said Satish Peerubandi, General Manager, Samsonite Singapore, Malaysia & Philippines.  “We really look forward to rolling the work out to the market.”

Melvin Kuek, Group Managing Director at DDB Group Singapore said, “This is an exciting regional win for DDB as Samsonite offers an innovative brief. In light our recent D&AD win, I’m looking forward to brilliant work from our creative teams.”