Ogilvy Singapore and Japan, BBH Singapore + Dentsu Tokyo pick up Gold Pencils at One Show awards: Dentsu named Japan Agency of the Year

Ogilvy Singapore and Japan, BBH Singapore + Dentsu Tokyo pick up Gold Pencils at One Show awards

The One Club’s 45th annual One Show awards presentation has just concluded and the big news is Dentsu was named One Show Japan Agency of the Year for their outstanding showing.

This marks the first year The One Club has determined One Show country Agency of the Year honours, based on the cumulative number of Pencils and Merits won across all disciplines and categories in the top 10 countries from which entries were received.  Over the two nights of this year’s The One Show, Dentsu was awarded six Gold Pencils, three Silver, five Bronze and 16 Merits.

There were 5 Gold Pencils for Asia on this second night of The One Show. Gold winners were:

●    Dentsu, Tokyo “Eating Kabuki with your fingers.” for Shochiku co. ltd Minami-za in Print & Outdoor, Posters – Campaign (pictured right)

●    Ogilvy & Mather Japan GK, Tokyo “The Soy Sauce Posters” for Sagawa Shoyu Inc. in Print & Outdoor, Art Direction – Single or Campaign

●    Ogilvy & Mather Japan GK, Tokyo “The Soy Sauce Posters” for Sagawa Shoyu Inc. in Print & Outdoor, Illustration – Single or Campaign

●    Ogilvy & Mather Singapore and Hogarth & Ogilvy Singapore with Joinery Los Angeles, US “Pitching French Films To Hollywood” for Alliance Française de Singapour in Film, Long Form – Campaign

●    BBH, Singapore “The IKEA Human Catalogue” for IKEA in Social Media, Campaign

This makes a total of 20 One Show Gold Pencils awarded to Asia, following the 15 Gold Pencils award at the first awards presentation mid this week.

The One Show Best in Show honours, recognising the single most outstanding work from among the 19,823 entries received this year from 73 countries, was awarded to McCann New York for “Fearless Girl” on behalf of State Street Global Advisors. The work won seven Gold Pencils this year, three this evening and four at the first night of The One Show on Wednesday.

This year’s top global honours, based upon cumulative One Show Pencils and Merits won across all disciplines, were:

●    Japan Agency of the Year: Dentsu

●    Global Agency of the Year: BBDO New York

●    Network of the Year: BBDO Worldwide

●    Holding Company of the Year: Omnicom Group

●    Independent Agency of the Year: Droga5

●    Production Company of the Year: The Mill

●    Client of the Year: Burger King

There were two winners this year of the coveted One Show Penta Pencil, awarded to the  agency and brand who together have created stellar creative work for the last five years.  One Penta Pencil was awarded to BBDO New York, AMV BBDO, London, Clemenger BBDO, Melbourne and Impact BBDO, Dubai with client Mars Chocolate North America-Snickers, and the other one went to DAVID, Miami with client Burger King.

Best of Discipline winners for the second night of The One Show were:

●    Cross-Platform: DAVID, Miami “Google Home of The Whopper” for Burger King

●    Film: Saatchi & Saatchi, New York “It’s a Tide Ad” for Procter & Gamble – Tide

●    Interactive: Ogilvy & Mather Polska, Warsaw “To The Last Tree Standing” for Greenpeace Poland

●    Mobile: Colenso BBDO, Auckland “Pedigree Selfie STIX” for Mars

●    Print & Outdoor: DAVID, Miami “Burning Stores” for Burger King

●    Radio: Fitzco//McCann, Atlanta with Casanova//McCann, New York “Share a Coke 1,000 Name Celebration” for Coca-Cola

●    Social Influencer Marketing: R/GA, New York “Ask For A Raise” for The Muse, Ladies Get Paid, PayScale, Reply.ai

●    Social Media: AMV BBDO with LADbible, both London, “Trash Isles” for LADbible and Plastic Ocean

●    UX/UI: Droga5, New York with PHD, New York and Resn, Wellington “Did You Mean MailChimp?” for MailChimp

“Creative thinking sets our industry apart and transforms brands,” said Kevin Swanepoel, CEO, The One Club for Creativity.  “It’s exciting to see consumer brands like Coke, Burger King, Mars, MailChimp and Tide having the courage and conviction to embrace the highest levels of creativity, as shown by their extraordinary Best of Discipline work this year.”


Globally, DAVID, Miami won the most Gold Pencils on the second night of The One Show with 10, including eight for “Google Home of the Whopper” on behalf of Burger King. That work was also awarded Best of Discipline in Cross Platform, going along with the agency’s additional Best of Discipline win in Print & Outdoor for “Burning Stores”, also for Burger King (pictured right).

Droga5, New York was right behind them with nine Golds, including six for “The Truth is Hard to Find” for The New York Times and two for MailChimp’s “Did You Mean MailChimp?”

Saatchi & Saatchi, New York won four Gold Pencils, all for P&G – Tide “It’s a Tide Ad” in the Film discipline.  Also with four Golds were AlmapBBDO, São Paulo — two each for Getty Images “Nosteratu” and KISS FM “The Book of Rock” — and Åkestam Holst,  Stockholm, including three for “Pee Ad” on behalf of IKEA Sweden.

For both nights of the 45th annual One Show, a total of 596 Pencils — 212 Gold, 163 Silver and 219 Bronze – and 1,047 Merits were awarded for work from 40 countries.  Overall, The One Show received 19,823 entries from 73 countries this year.

A complete list of Pencil and Merit winners for this second night of The One Show can be viewed here.

This second night of The One Show was hosted by comedian, writer and television host W. Kamau Bell, executive producer and star of the Emmy Award-winning CNN program “United Shades of America with W. Kamau Bell.”

This year’s winners were announced on two nights of The One Show during The One Club’s Creative Week.