FCB Kuala Lumpur + Sasa Malaysia launch one stop beauty tutorials for women during Ramadan

Sasa LEAD IMAGE.jpgCreated by FCB Kuala Lumpur, Seri Bersama Sasa is the brand's new platform designed to engage Malay female millennials with weekly refreshed content ranging from beauty tips, make-up tutorials and product demonstrations developed in collaboration with beauty influencers, Elcah Hasha, Nisha Ezzati and Adlina Suhaimi.
With a focus on helping Malay women maintain their shine during Ramadan, Seri Bersama Sasa offers an in-depth behind-the-scenes view into the influencers' own beauty regimes during this period. It also unveils two distinct Raya Make-up Looks co-created by the influencers that audiences can adopt by watching the online tutorial videos or via exclusive make-up sessions held at Sasa stores. In addition, Sasa will be running an Instagram contest inviting fans to recreate their favourite Raya Make-up Look shared by the influencers via the campaign hashtag #SeriBersamaSasa to stand a chance to win branded make-up sets and Sasa cash vouchers.
Sasa Behind the Scene.jpgFCB Kuala Lumpur's Head of Digital LiLian Hor said, "The campaign was designed based on our insights on how Malay womens' beauty regime changes throughout the Ramadan period and therefore we tailored our content to meet to their changing needs. It's been an interesting and fun journey collaborating closely with Sasa and these beauty influencers to create unique pieces of content for these young Malay women."

Credits - Head of Creative: Ferohaizal Abd Karim. Creative Group Head: Zaulin Bakhtiar. Senior Art Director: Safian Anuar. Senior Designer: Izmeq Nadzri. Copywriters: Izham Fazely, Megan Ong. Producer: Brandon Chai. Head of Digital: LiLian Hor. Digital Manager: Annabeth Lee
Digital Exec: Amanda Dynah. Production House: Outpost Production. Clients: Lisa Soon, Grace Wong, Dickson Choo, Jaslene Kau, Lau Weng Kit

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