BBH awarded the creative agency with highest client satisfaction in China for the third time

Arto & Christine.jpgBBH China has been named the creative agency with highest client satisfaction in China by the 2018 Agency Scope Report, published by R3-Scopen. The report analysed client-agency relationships across more than 50 China based creative agencies and ranked them based on clients' evaluation. This is the second edition in a row that BBH China tops the client satisfaction survey, making BBH the only agency to have led the ranking three times (2010, 2016, 2018).

The report ranks agencies against a set of 57 performance attributes, including production, creativity, strategy, account service and effectiveness. Clients recognized BBH for their understanding of the Chinese consumer, strategic thinking and creativity.
Last year, BBH China promoted longstanding leadership team Arto Hampartsoumian (pictured above left) and Christine Ng (right) to Executive Chairman and CEO respectively. Hampartsoumian and Ng are one of the longest serving leadership teams at a global agency in China. 2018 will be their twelfth year as both the founders and the key management team at BBH China.

Sabrina Lee, Managing Director, R3 China said, "In a competitive marketplace where the average client - agency relationship is a few years below the global average, BBH China has succeeded in building strong long-lasting relationships with their clients. BBH China's consistent first place ranking is really commendable."

Cesar Vacchiano, CEO R3 Scopen added, "Agency Scope analyses more than 500 agencies globally, and no other agency has led the client satisfaction ranking three times."  

Hampartsoumian said, "Client - agency relationships are more important than ever. As the increasingly competitive marketplace is pushing clients to take risks and explore new channels, they not only need an agency who has a broad range of capabilities, but a team they can trust who is in it for the long-term. An in-depth understanding of the client business is key as is contribution to sales growth. This award is a testament to the teams' hard work and their commitment to going the extra mile."

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.