Rohit Sharma unpacks his dreams with Aristocrat luggage in a tvc via Havas Worldwide India

Aristocrat.jpgAristocrat has released its TVC in the 'Unpack Your Dreams' campaign. The TVC starring Indian ace cricketer Rohit Sharma seeks to encourage individuals to follow and achieve their dreams, while Aristocrat helps safeguard them.

The TVC lays emphasis on the fact that Aristocrat will always be there to assist you in your journey of chasing and achieving your dreams, given its durability and quality. It highlights how the bag, in spite of going through immense adverse conditions, safeguards Rohit Sharma's trophy which is definitely a result of extensive hard work and passion.
Aristocrat 2.jpgAristocrat 3.jpgSharma said, "For me, durability and toughness are very important features while buying any product. Being a perfect blend of long-lasting durability and style, Aristocrat is my first choice. It truly matches my vibrant personality. I must say that I really relate to Aristocrat's philosophy of 'Unpack Your Dreams'. All of us dream of achieving something great in our lives but very few of us live the dream... Ever since I was a young kid it was my dream to play cricket for the country. Now when I look back, I know that it wouldn't have been possible had I not given it my all. It was only through self-discipline and practice that I managed to achieve this."
Sudip Ghose, CEO at V.I.P Industries, said, "We have seen a growth in the demand for Aristocrat products over the last year and have also witnessed a surge in sales online. With Aristocrat, we wish to provide our consumers with an exceptionally durable and extremely spacious collection that offers great value for money. We believe our new brand ideology and ambassadors resonates with our target audience who are ambitious, and working hard to achieve their dreams."
Credits -
Chief Creative Officer: Nima Namchu
Senior Creative Director: Gurudev Sidhu
Production House (Director): The Big Picture Co. (Sabal Singh Shekhawat)

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.