Happy mcgarrybowen India creates dreamy film for Jabong's 'Spring-Summer Runway' festival
Jabong, India's leading online fashion destination has launched a thematic brand film on its digital platforms. The film exudes fashion and sends out a pertinent message - 'when you dress well, you feel on top of the world.' Set to a dreamy and soulful track, this aesthetic film perfectly brings together the spirit and essence of the brand. The film marks the launch of the new season titled 'Spring-Summer Runway'. It brings together the latest trends and collections of the season from top brands, with over 50,000 new styles. VIEW THE FILM
Gaurav Kackar, Head - Brand Marketing, Jabong, said, ''The Spring Summer
Runway is the perfect platform for our fashion forward consumers to
refresh their wardrobes and stay on top of their fashion game as new
styles come in with the new season. We celebrate these stunners with our
film in the classic Jabong style; where every frame tells a unique
story with music that makes it memorable."
Kartik Iyer, CEO,
Happy mcgarrybowen said, "Every Jabong commercial is an experience in
itself. The latest one for the Spring Summer Runway Festival is no
different. Shot around the charming locations of old Calcutta, the film
brings alive an attitude that only Jabong can boast. The fusion of
colours, the attitude of the clothes and the poetic imagery creates the
perfect mood for what to expect. Clearly carving out further the
brand's stature as one who pushes the envelope when it comes to fashion.
Razy is a master of his craft and the magic that the entire team has
created can be felt on every repeat viewing."
Credits -
CEO: Kartik Iyer
COO: Samarjit Choudhry
Creative team: Bodhisatwa Dasgupta, Sarvesh Narvekar
Account management: Jay Gala
Director: Razneesh "Razy" Ghai
Producer: Varun Mohta, Vidya Muraleedharan
Music: Nariman Khambata and Rahul Pais - The Jamroom - Music and Audio Production
Singer - Sharvi Yadav
Production House: Asylum Films
Kartik Iyer, CEO,
Happy mcgarrybowen said, "Every Jabong commercial is an experience in
itself. The latest one for the Spring Summer Runway Festival is no
different. Shot around the charming locations of old Calcutta, the film
brings alive an attitude that only Jabong can boast. The fusion of
colours, the attitude of the clothes and the poetic imagery creates the
perfect mood for what to expect. Clearly carving out further the
brand's stature as one who pushes the envelope when it comes to fashion.
Razy is a master of his craft and the magic that the entire team has
created can be felt on every repeat viewing." Credits -
CEO: Kartik Iyer
COO: Samarjit Choudhry
Creative team: Bodhisatwa Dasgupta, Sarvesh Narvekar
Account management: Jay Gala
Director: Razneesh "Razy" Ghai
Producer: Varun Mohta, Vidya Muraleedharan
Music: Nariman Khambata and Rahul Pais - The Jamroom - Music and Audio Production
Singer - Sharvi Yadav
Production House: Asylum Films
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