Hakuhodo Indonesia and Telkomsel tackle the prevalent problem of our lifetime – Fake News
In this digital age, the impact of fake news has become a worldwide phenomenon. It reaches an unprecedented height during the 2016 US election, and it’s been one of the most talk-about issue in most mainstream media.
Indonesia, the 4th most populous country in the world with an equally large digitally savvy population, fake news is prevalent and has a negative impact on the society. It played a part in several civil unrest and caused confusion during times of crisis.
Even though spreading malicious fake news online is punishable by Indonesian law, enforcement and prosecution proves difficult. Hakuhodo Indonesia, together with Telkomssel, one of the largest telecommunication company in Indonesia, set out to educate the public about the seriousness of this offense by launching the ‘Fake News’ campaign.
The ads depict common social media users seemingly sharing malicious fake news online, with the interface of various social media apps formed into prison bars, a visual twist using the very tool that spreads hatred being their ultimate incarceration. The visual ends with the message that sharing malicious fake news is a serious and punishable crime under the Indonesian law.
Credits – CCO: Woon Ho. ECDs: Chow Kok Keong , Dino Mojica. CD: Nicholas Kosasih. ACD: Ramadhan Hidaya. Art Directors: Nicholas Kosasih, Vince Lee, Chow Kok Keong, Nikholas Alviyanto. Copywriter: Vince Lee. Account Servicing: Ira Saphira, Indri Wula. Planner: Eka Haritsyah. Producer: Achmad Roni.
