DIA Brands Singapore appoints Sherry Lee as creative director and Kay Hui as brand director

DIA Brands has recently appointed Sherry Lee as Creative Director and Kay Hui as Brand Director respectively for its Singapore operation.

Lee (pictured right) was most recently at Interbrand and has led award winning creative teams at Singapore’s leading branding and advertising agencies. She has created award-winning work in the GDUSA’s American Graphic Design Awards, New York’s Graphis Design Annual, 2016 Rebrand 100, DAS/TDB Young Designers Award while creating value to grow and transform businesses across Fortune Global 500 companies. Her work spans across hospitality, airlines, beauty, real estate, banking and finance, start-ups, city re-rebranding, oil and gas, retail, technology and communications.

She is currently pursuing her Masters at Hyper Island, which will enable her to sharpen her skills in strategic design innovation and digital disruption to build trust in brands.

Hui (pictured left) worked most recently in strategic planning roles across leading digital and brand agencies including crowdsourcing company eYeka Asia Pacific, 3M, Futurebrand Singapore and Grey London. Her involvement spans brand strategy, communications planning, innovation on Coca-Cola, Fonterra, Intel, Mercedes-Benz, Nestle, P&G and Unilever brands in Asia and Europe.

Hui is a graduate in Business Administration (Marketing) from National University of Singapore with professional certifications from Hyper Island and the IAS Singapore.

“The brand consulting business is evolving and DIA Brands is at the forefront of this change. We are thrilled to be part of an established consultancy that is leading the way in strategy, design and digital thinking. Companies adept at using digital tools with classical strategic planning models and cutting edge design thinking are gaining a sizeable lead over competitors. We hope to fuse our collective knowledge with the Creating Remarkable Brands philosophy to create winning solutions for Clients” observed Lee and Hui.

Dinesh Sandhu Managing Director said, “Lee and Hui will be at the forefront of DIA Singapore’s transformation strategy in our mission to cement our reputation as an Asian brand consulting powerhouse. All this, while staying true to our mission of creating remarkable brands. We are confident they will augment our senior leadership given the breadth and depth of their collective multi market experience.”