BBDO India wins Vakrangee’s communications duties to be managed out of the Mumbai office

Vakrangee, India’s largest chain of digitally enabled convenience stores that bridges the accessibility gap by providing services and products to masses, has appointed BBDO India as their lead communications partner.

Known as the pioneers in providing e-governance, banking and financial services, e-commerce, logistics, ATM, and insurance services to the unserved and under-served locations of the country, Vakrangee has set-up 44,200 plus franchisee run centres, known as ‘Vakrangee Kendra’s, in 18 states of India. The partnership includes supporting brand and marketing communications with strategic and communication planning, messaging development and execution. The business will be managed from BBDO India’s Mumbai office.

Dinesh Nandwana, MD and CEO, Vakrangee said, “We are delighted to have BBDO on board. Our brand is driven by a greater purpose of providing access to each and every Indian, through a digitally enabled last mile infrastructure that we have created. We are impressed by BBDO’s approach of creating purposeful communication. We are looking forward to a continued excellence from BBDO in creating the right communication and awareness of Vakrangee Kendras and the offerings/ services available for the citizens”.

Ajai Jhala, Chief Executive Officer, BBDO India added, “Vakrangee is a great story of entrepreneurship rooted in technology to provide digital access for all. Vakrangee champions digital democracy and promises to leave no Indian citizen behind. We are absolutely delighted to be Vakrangee’s communication partner and look forward to crafting its narrative as a company that will be at the forefront of shaping India’s future”.